steve sashihara

Steve Sashihara is the CEO of Princeton Consultants Inc, which specializes in a unique blend of information technology and management consulting. While many firms today provide both services, they invariably do so with separate staffs: typically, computer scientists for IT and M.B.A.s for management consulting. Princeton Consultants blends the two together: the same staff members are responsible for both software and process design, which the firm believes are inextricably linked. Over one third of the firm’s professional staff hold Ph.D.s.

Consulting Magazine has written: "when consulting firms say they hire only the best and brightest, they are usually engaging in a bit of hyperbole. Not so with Princeton Consultants." Princeton's project work has been called "revolutionary" in the Wall Street Journal.

Steve is a director of the Association of Management Consulting Firms and has served in a variety of leadership roles, including cochairman, the association’s highest elected office. As an active leader in the AMCF, Steve has spoken at and moderated dozens of events with top leaders of other consulting firms.

Steve leads his firm's Optimization practice - transforming businesses by designing and installing software that makes tangible recommendations for action. Princeton Consultants has distinguished itself as a leader in this field, with its optimization software managing the real-time scheduling of the global NetJets fleet, the layout of The Wall Street Journal, and trading for high frequency hedge funds.

Steve's book, "The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets" (McGraw Hill: 2011), is the first non-technical book to explain Optimization to the busy business executive.

Steve graduated in 1980 from Princeton University with a degree in Philosophy. He serves on the Advisory Council for the university's Department of Operations Research and Financial Engineering (ORFE).