Steve McMahon

Steve McMahon is a veteran professional in marketing, advertising, and brand management with more than 25 years of experience as a consultant and in executive management positions with a number of well-known, multinational companies. Mr. McMahon is the founder and President of Insight Out in Syracuse, New York, and works with a wide number of clients in various industries, including Coca-Cola, MillerCoors, Choice Hotels, and Exide Technologies, on marketing solutions. He recently joined the Relational Capital Group as a Principal Consultant and has thus far worked with OfficeMax and the Canada-based Grand & Toy.

Prior to founding Insight Out in 2005, Steve McMahon was Vice President, Strategic Planning & Marketing, with Aspen Dental and successfully led the company in meeting its goals of achieving horizontal and vertical growth over the course of only two years. McMahon also served as Chief Marketing Officer with Cinnabon, part of AFC Enterprises, and led the company's strategic marketing efforts across 18 countries. Before joining Cinnabon, Mr. McMahon spent 12 years with the Coca-Cola Company in several positions of increasing responsibility, including Managing Director of the company's flagship brand, Coca-Cola classic.

Outside his professional career, Steve McMahon has held several academic positions as an adjunct professor and guest lecturer. He served as an Adjunct Advertising Professor at the Newhouse School of Public Communications at Syracuse University and has lectured at Cornell University in Ithaca, New York, and Mercer University in Atlanta.

Steve McMahon attended Cornell University and earned a Bachelor of Science in Applied Economics and Management. He later attended the University of North Carolina at Chapel Hill and earned a Masters of Business Administration.