Steve Rogai

Steve Rogai has over 15 years of retail and product development experience. He has held roles in branding, corporate purchasing, logistics, consumer sales, merchandising, retail management and media production.

In 2009, Mr. Rogai was recruited by Kevin Harrington to join the TVGoods team as Director of Business Development. Shortly thereafter, Mr. Rogai co-founded the Inventors Business Center, which is now a wholly owned subsidiary of TVGoods operating under the name TVGoods Inventor Center. The Inventor Center was created to leverage Mr. Harrington's recognition and process the product flow from the overwhelming media exposure he was receiving from his role on ABC's Emmy-nominated television show Shark Tank.

In 2010, Mr. Rogai was appointed CEO of TVGoods and took the company public in just three short months. He championed the rebranding of the public company to As Seen On TV, Inc; The company stock is traded as ASTV. Mr. Rogai is now the CEO of both TVGoods, Inc. and As Seen On TV, Inc. Mr. Rogai was instrumental in the structure and operations of the multi million dollar acquisition of AsSeenOnTV.com, the number one online source for As Seen On TV products. Mr. Rogai has also structured and negotiated numerous endorsement deals with well known industry talent and famous celebrities for product and company endorsements. Since inception, he has raised over $20 million in working capital for the company and its business efforts.

Mr. Rogai has also managed and produced dozens of infomercials and has successfully set up distribution relationships with multiple vendors generating millions of dollars of product sales in the process.