Steve G Smithwick

Steve G. Smithwick is the President and CEO of Master Wall and Creative Wall Products, Inc., specializing in engineered exterior wall systems that enhance buildings' aesthetic appeal and environmental efficiency. Smithwick founded Master Wall, Inc. in 1987 and Creative Wall Products, Inc. in 2005, aiming to provide high-quality products, reliable customer service, and competitive pricing to the architectural, engineering, and construction (AEC) industries.

With almost 40 years of experience in the building materials industry, Steve has developed deep expertise in exterior insulation and finishing systems. His knowledge of these systems has been central to his success. He is particularly passionate about Continuous Insulation and Finish Systems (CIFS®), which help improve the thermal efficiency of buildings by reducing energy loss from thermal breaks that are common in traditional stud and joist systems.

Steve attributes much of his success to his Christian faith, which is a guiding principle in his personal and professional life. His company’s mission statement reflects this: “To seek God’s guidance in all decisions and to give Him glory for any results.” He encourages his employees to maintain high career and personal standards. This approach has helped Master Wall become a leader in the Exterior Insulation Finishing Systems (EIFS) market, offering various products, including air/water barriers, coatings, and adhesives.

Steve attended Southern Technical Institute in Marietta, GA. In 1987, he saw an opportunity to provide the building industry with innovative siding products to reduce installation costs for commercial exteriors. Through Creative Wall Products, he offered an affordable alternative for commercial facades that rivaled traditional materials such as metal, stucco, and wood grain.

As Master Wall grew, Steve expanded his business with Creative Wall Products, promoting engineered exterior wall systems that outperformed traditional cladding. The EIFS product line includes a range of finishes, such as textured stucco, wood grain, brick, and stone, all designed to enhance energy efficiency when paired with the company’s thermal and moisture protection components.

Steve G. Smithwick’s leadership has been instrumental in the success of both companies. His business acumen and commitment to the industry have helped expand operations to multiple manufacturing sites across the country.