Hello, I’m Steve. I’m a Client Director living in Reading, United Kingdom. I am a fan of music, coffee, and movies. I’m also interested in travel and arts. You can hire me with a click on the button above.

Profile

Strategic marcoms professional highly experienced and successful in the development of planning communication strategies, utilising research to identify consumer insights and understanding for brands to increase revenue and brand market share. Skilled in clarifying issues, advocating solutions, gaining cross-functional support and facilitating decision-making in complex situations. Excellent leadership, problem solving and relationship building skills at company and client level.

Expertise & Key Strengths

Consumer & Brand Data Insights

Multiple industry sector experience - Financial, Pharma/OTC Healthcare, Automotive, IT, FMCG, Retail

Strong research, analytical and data interpretative skills

Strategy & Development

Both international and UK portfolio and brand strategy experience

Linking acquisition channel and performance marketing to brand equity

Devising marcom solutions with digital-centricity across the paid, owned and earned space.

Curating thought leadership and best-practice media guidance – generation of effective change-management practices for brand equity growth

Developing and assisting local markets in effective communication strategies to support business objectives – providing communication solutions to local market challenges

Shaping long-term vision - partnering with clients to help support and manage their brand cycles

Activation & Delivery to market

Delivering compelling consumer-brand engagement activation solutions

Driving media-effective value for brand equity growth and successful NPD launches

Leading and managing cross-agency disciplines to deliver client solutions e.g. creative, digital, sponsorship

Identifying, generating and managing new revenue streams (selling in company group services)

Experience of managing teams (incl. governance across multiple international regions)

Controlling media budgets in excess of $50m+ pa

Career Development

Maxus UK

Client Service Director 2014-2016

Client: npower

npower is the retail energy supplier for around 5.1 million residential accounts across the UK. One of the so called Big 6 suppliers- it commands c.10% som of gas & electricity supply. .

Successfully led pitch team to winning npower business and have grown the performance marketing retainer fee by £66,000 i