Steve Kroll

My Company: Rocket Clicks (Milwaukee, Wisconsin)

We are an online ad agency that seeks to partner with leading businesses.

Our agency is results-oriented and views search engine marketing as a means to drive business, create interest, and manage reputation.

Job Description: Head of Business Development

I create and maintain relationships and assess the businesses that Rocket Clicks partners with.

After learning about how a business works and the role that online advertising plays, I work with our internal teams to create a data-driven strategy focused on improving the keyword performance and landing page relevancy of that business.

When they become a client, we strive to meet and exceed their stated key metrics and continually assess, adjust and improve the work we're doing and services we provide.

Reports to: COO

External Relationships: Business Owners, Marketing Teams, SEM agencies, Web Development Agencies, Search Engine Intelligence Vendors, Affiliates & Partners.

Internal Relationships: Business Development Team, Directors (parent company), SEO Team, Paid Search Team, Content Strategy Team, Sister Companies

Specialties

• Google AdWords (AdWords Certified, Ad Copy Split Testing, Bid Management, Placement Reporting, Search Query Analysis, Management of Negative Keywords and Sites, Modification of Match-Type as appropriate, Implementation of Google Ad Innovations)
• Google Analytics (Goal & eCommerce Tracking, Analysis of User Search Behavior and Site Interaction)
• Google Website Optimizer (A/B & 'Multivariable' Split Testing of the Following: Headlines, Language, Design Alternatives, Form Types)
• Microsoft Excel (Custom CRM tracking, Conditional Formatting and Rule Creation, Advanced Formulas, Macro Creation, Pivot Tables)
• Microsoft CRM (Lead Management, Categorization, Actioning CRM Data to Remarket Leads with Direct Mail)
• PHP (Wordpress Themes & Plugins)
• Javascript (jQuery, Ajax, Tracking Scripts)