Steven Violetta

C-level innovative sports team executive known for driving revenues across all disciplines including general and premium tickets, corporate sponsorships, media sales, social media and merchandising for teams in the NHL and MLB.

His series of firsts include:

• 1st to install Dynamic ticket pricing within same play-off round which resulted in $1M additional revenue
• 1st to include QR codes integrated into client sponsorship items like print ads, concourse signs
• 1st to to sell “virtual ads” on the arena glass during broadcasts
• 1st to to install and sell tickets to “bench seats”, four premium seats literally between the player benches
• 1st to have Pet Supplies category as a multi-million dollar sponsor

Grew team's social media "likes" by 80,000 to 1 million. Created Farmville icons and Facebook - tips scavenger hunts for merchandise at sponsor locations.