Steven Anderson

how header bidding works

What is header bidding? What is EBDA? Header bidding definition? We see a lot of publishers asking these questions constantly. The ever-changing widespread programmatic ecosystem doesn’t allow any publishers to wake up from the wrong side of the bed nowadays! Sadly, if you are not updated with the programmatic “pop culture”, you will be losing a good chunk of money out there. Don’t shed a sweat of agony anymore; instead, keep on reading this blog to get answers to all the popping questions in one go. We are here with the decoding handbook and answering the most searched question today, Header bidding vs Open Bidding: Which one is better for your website?