Callahan brings nearly twenty years of agency and strategic consultant experience leading creative-technology agency teams for Fortune 500 clients across all verticals. His clear leadership, innovative communications systems thinking, and strategic planning methodology deliver data-informed strategic frameworks and engaging experiences for the connected consumer. His customer experience strategic practice is focused around the idea that living brands are experiential with the individual at the center. This strategic focus helps reshape engagement through consumer behavioral insights that empowers users while building brand affinity through participation.