Grew up in a small town in Western Michigan. Went to school at University of Michigan in Ann Arbor. Upon graduation, moved to New York and went to work at NW Ayer advertising.

Was transferred to Los Angeles in the late 80's. Worked at Grey and BBDO where I was the Media Director for the West Coast. Worked briefly at Round 2 advertising before starting my own company in 2009.

GP Generate currently works with Cook Islands Tourism, Beverly Hills CVB, BeWaterWise.com, Shorai, Southern California Edison and Sony Studios. In the past we have worked with Bordeaux Wines, Teva, Moza, Ahnu, Body Glide, Warner Brothers, The Bubble Factory and Wowio.com. We plan and buy all types of media including SEM, Social and Content Marketing.

I grew up playing sports more than watching them. Grew up on a lake in Michigan surrounded by State Forest. Played hockey, basketball, football, ran and biked through the woods, skied on the water and down the local hills and sailed and paddled the lakes and streams. Still love to run, bike, hike and snow ski.