Watson

If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration.

Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you.

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Unless you wrote the article for purely altruistic reasons, this paragraph, although little, is actually very important. Not only does it connect your name with the article, but it also provides space for links back to your website or social profiles. (Who wouldn't want that little bit of glory?)

But what are you really supposed to write in that little paragraph? How do you make your author bio compelling, powerful, and effective without a whole lot of space?

Read on. You’re about to find out.

Different publications will have different standards, but the general practice is to write your bio in the third person.

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