Steve Roberts

Steve Roberts launched ShopText 2006 to help brands and retailers activate any media to build conversations with consumers, measure ROI in real-time and drive sales. Clients include Fortune 500 CPGs, Media Companies and Retailers.

Prior to jumping into mobile, Steve was COO at McCann Erickson's MRM Partner and CFO of Diversified Services. At Modem Media (NASDAQ: MMPT sold to Digitas), Steve led the company's profitable growth to $40M/quarter and the company's IPO in 1999. At United Technologies (UTC), Steve held P&L responsibilities at Otis Elevator and Carrier Air Conditioning in Asia and the U.S.

Steve has an MBA from The University of Chicago and a BA from Middlebury College