Steve Robins

Solution transformation ---As VP/director of product marketing, industry/solution marketing, and as a consultant/analyst, helped companies transform from a technology focus to a customer-centric solution marketing focus to drive revenue.

Innovation everywhere --- Have helped companies to innovate their offerings and solution marketing strategies. Established new solution, industry and product marketing functions. Established the strategic consulting practice, Solution Marketing Strategies.

Thought leadership --- Created the first and top-ranked business blog dedicated to solution marketing; wrote cutting-edge reports on Web and CRM apps, chaired one of the first-ever conferences on corporate portals, and have spoken at numerous conferences.

Enterprise, CRM software /// at startups and larger firms --- Have worked at startups like FirstBest Systems, the leader in solutions for the insurance front office, midsize CRM firm KANA Software and enterprise software firm EMC Documentum. Senior analyst in enterprise Web/CRM apps at The Yankee Group.

Experienced in all areas of marketing --- Experienced in solution, product and industry marketing, as well as strategy, messaging, demand creation, social media/inbound marketing, awareness marketing, partner marketing, PR, AR, Web/direct marketing, marcomm, product management, and more. Inbound Marketing Certified Professional.