Steve Seiferheld

Steve is Sr. Vice President for Turnkey Intelligence’s Consumer Research Division, where he oversees all custom consumer research. Steve most recently held senior manager positions in market research at the Home Shopping Network and Bristol-Meyers Squibb. He began his career at Nabisco driving consumer research for product development, sensory and consumer perception, quality assurance and manufacturing services. Steve also served as a manager of several global brands at the AC Nielsen Company. Steve holds an M.S. in Statistics from Cornell University and is a Magna Cum Laude graduate of Rutgers University with a B.A. in Statistics. His columns have been featured in SportsBusiness Journal, Brandweek, and Alert Magazine.