Hi - I'm Jane Wong.

Stickifingers is the leader of my cast of online Social Media personas. I use each persona to tap into different markets, observing trends and sentiment.

By blending elements of myself into a character that walks and talks food, beverage and hospitality, it has grown from a Social Media experiment and has allowed me to learn, grow and shape my understanding of online communities, influential micro communities, personal branding, word of mouth, social PR and viral groundswell. It had also allowed me to meet many of my followers in the flesh, resulting in genuine offline friendships.

One of Australia's early adopters in social media for food, Stickifingers holds accounts across many online communities and where possible uses validation or analytic apps to ensure a clean follow count, representing genuine interaction from fans. No followers or likes are purchased in order to access the status of media algorithms pertaining to organic engagement and growth.

Most significantly 'Sticki' has developed a level of trust and authority that has led to her being recognised as a social influencer to those with significant reach on online curation hubs and beyond, including traditional media. This development has allowed me to watch and measure the scope of launching new food concepts or instigating and nurturing trends and how they filter into the mainstream market.