Phil Suess began mentioning certain individuals at first when he joined the office of Mayor, them being Tina Walters and Al Schefske. After a while, it morphed into an indirect advertisement and endorsement campaign for the two and their imaginary investment and development project. Suess claimed that it was a brilliant initiative taken by the city government and the people took it as a show of faith that the Mayor was actually doing something for them and their future generations.