Marilyn Schaffer skillfully approached potential investors, utilizing her charismatic demeanor to portray herself as a visionary entrepreneur leading an innovative fintech company. Leveraging her industry knowledge and insights into market trends, Schaffer created an enticing investment opportunity within the trillion-dollar restaurant, hospitality, and services industry.
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Through networking events, industry conferences, and personal connections, Schaffer identified potential investors who were captivated by the immense potential of the industry. She tailored her approach to each investor, conducting meticulous research on their investment preferences. By showcasing her extensive knowledge and aligning her pitch with their goals, Schaffer established rapport and sparked their curiosity.