Vilhelmsen Lane

A musician uses years honing his craft. He writes world-class songs and works them in a way that moves his listeners to tears. He records a demo tape and sends it to record labels. H-e gets a deal and becomes rich, popular and loved.

The lesson: demo videos will be the secret of becoming a famous musician.

Wait, you say, the demo tape was just a tool, just his means of conveying his skill. It is his power as a musician that got him the agreement and made him popular.

You are right, obviously. H-e might have become just as famous if a record executive saw him in person, or learned about him from a friend, or as a result of a variety of other activities. To compare more, please consider checking out: TM.

Which brings us to the news release.

Somehow, the press release has brought on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get o-n the cover of Newsweek? Press release.

Promotion 'gurus' are springing up all online touting the news release since the solution to all marketing ills. Only knock-out a launch, large e-mail it to editors, relax and await Oprah to call.

It is a cruel joke. Hit this web site go there to research the inner workings of this concept.

Listed here is the reality: the press release is no more important to your potential of rating free press than the demo tape was to the artist friend. If he had no talent, if his songs sounded like trash, the very best recorded demo tape in the world wouldn't get him signed. Ditto for the publicity seeker. Unless you have an account to tell, your press release is utterly useless.

I am perhaps not knocking the press release -- it is an important tool. Nevertheless it is simply that: an instrument. Should people want to get new resources about TM, we recommend lots of online resources people should pursue. It is perhaps not the first thing you will need to take into consideration when it comes time to seek publicity. In-fact, it's among the last. And it's not essential (I have gotten lots of publicity with just a pitch letter, an instant e-m