George Stuart
Web Developer, Teacher, and Small Business Owner in New York, NY 10021
At Upper Case our approach to brand design combines a no-nonsense marketing mind-set with intuitive creativity. The key ingredient for the creation of compelling brands relies on developing a ‘personality’ that the target audience emotively connects with. Our role is to clearly define these characteristics and execute them visually in an engaging way. So we keep asking questions and building the brief until we ‘get it’.