I love developing strategies to market and sell new innovations. I simplify complexity. I strongly believe in products that are genuinely disruptive, driven by first principles to positively affect people’s lives.

I currently manage business development at Advanced Test & Automation. My job is to educate the automotive industry that our modular test systems not only have a better return-on-investment, but can also help save lives.

I leverage past experience across many industries. At Blackhawk, I gained experience in the big-box retailing and payments industries. At KIK, I learned CPG manufacturing and distribution inside-out. On my own, I’ve provided consulting to SMEs in cosmetics, food and IT.

I’m known to be competitive, having won Laurier’s rigorous ICE competition, and placing twice in JDCC. In my free time, I find new scenic roads to drive on.