Amplify Your Brand
Cape Town
Hello, I'm Stuart Fairbairns, digital stratgey monkey, SEO, digital media and integrated marketing mountain climber - overall project management problem solver.
My home is in digital (Bought, Owned & Earned) working in conjunction with all marketing efforts (ABL, TTL & BTL) to ensure customer journeys are smooth and powerful, from source to sale.
My Story
After deciding to 'go with the times' I jumped on the social media band-wagon almost six years ago. Initially setting out on this new-wave digital education with a UK based company here in Cape Town. I was charged with the task of establishing a new office from the ground up. After almost 2 years and having built out and sharpening my social media tool kit I decided to venture further and take on a new challenge entirely.
At the beginning of 2012 I was headhunted by a company to create a social media department in an already extremely well functioning digital agency, enter Clickthinking.
Five months down the line this powerhouse became iProspect by joining the world renowned Aegis group.
Currently I operate as Integration Strategist for iProspect working closely with all other Aegis agencies on a global scale (Carat, Vizeum, Full Circle Media and Isobar). My role is to integrate digital into their client pitches, proposals, campaigns and retainers. Providing clients with a full service offering, all from under one roof. Less fuss, more cohesion and ultimately, more conversions.
I am now requested to be present by agency and client alike to discuss and create bespoke solutions tailored to each need and desired outcome.
In 2012 we created an algorithm that allowed us to measure engagement levels in social platforms, changing the way social could be leveraged, tracked and analysed. After all it is ROI and the bottom line at the heart of a brands investment is it not.
My passion and ability to map out creative and insightful marketing solutions wakes me up in the morning and guarantees a spring in my step. I do love a good challenge.
At best, I'm an entrepreneurial digital marketer with a passion for integrated marketing strategies by understanding brands, their target audiences and how to marry the two leveraging all marleting efforts, with a healthly lean toward digital of course.