Su Bae

Su Bae is a designer with a deep love of all things that surround us. She spends her days working for a retail company as a brand identity art director and doing freelance design/marketing consulting on the side. She is obsessed with fashion, furniture, product, interior and architectural designs around world and finds herself critiquing store designs and layouts while shopping. She is a firm believer in simplicity and these two quotes are the bases of her design philosophy. (Note: not a firm believer in an exclamation mark)

“Keep it simple, stupid!”
– Kelly Johnson

“Design is everything. Everything!”
– Paul Rand