Sue Moseley

Sue Moseley is responsible for delivering best practice throughout the organization in the area of research and futures. In her tenure at Initiative she has launched several of Initiative’s market-leading proprietary tools, including Matrix, CODE and Futures Sport & Entertainment.

Throughout her 30 year career in the research and marketing fields, Sue has created ground-breaking concepts for enhancing brand communication, including Adlab, the original single-source panel, which measures product purchase and multi-media consumption, as well as tvSPAN, the first electronic single-source panel. Both have significantly contributed to driving improved marketing effectiveness.