Sujatha Krishnan

Astute and accomplished professional with extensive experience in digital analytics with focus on customer engagement. Provides analysis and insights on digital marketing campaigns across multiple digital platforms including web, social and voice of customer. Create dashboards on key performance indicators and campaign performance to Executive Leadership Committee. Collaborate with multiple business units and strategists to provide actionable insights and recommendations to optimize digital initiatives. Implemented Webtrends, Visitor Data Mart, Adobe Site Catalyst, Google Analytics, and Doubleclick DART across various industries including Ecommerce, Automobile, Financial, Insurance, and Pharmaceutical.

Specialties: Data Science, Webtrends, Visitor Datamart (Webtrends Marketing Warehouse), Google Analytics, Omniture Site Catalyst, SAS, DoubleClick, DART, SQL, Reporting Services, Social Media, Youtube Brand Channel, Tableau, Project Management, Brand Marketing, Consumer Insights, MultiChannel Marketing Analytics