Sulin Lau

Kuala Lumpur, Kuala Lumpur, Malaysia

Sulin Lau

Kuala Lumpur, Kuala Lumpur, Malaysia

37 years old, and still trying to figure out what I want to be when I grow up.

What I love most about my work are all the things that hide in the footnotes of most jobs. Because most of my life, i've worked in telecoms and internet marketing, I love advertising, information networks, digitization, brands and customer insights. But I also love semiotics, narratives, measurement and monetization, organizational culture and process reinvention.

Most of all, I love finding hidden stories, and dusting them off. Framing them, retelling them in new language. Hopefully making them useful to someone. These stories hide everywhere: in corners of newspapers, or buried in a coal mine of forgotten data.

Every now and then, I speak and write things too, because it allows me to meet with brands and people who may want to collaborate on the same things.

  • Education
    • London Business School
    • London school