Sumanta Biswas is a retail professional, author, and digital marketer with more than seven years of experience in the fashion retail industry. Starting his journey as a cashier, he worked his way up to manager, gaining in-depth knowledge of retail operations, inventory control, stock management, visual merchandising, customer service, and performance analysis.

His career includes over 4.5 years at Max Fashion, part of the Landmark Group and Lifestyle International Pvt. Ltd., where he worked with men’s, women’s, and kids’ fashion across large malls and shopping centers.

Alongside his retail career, Sumanta has built expertise in digital marketing. His skills span SEO, social media marketing, content creation, website development on WordPress and Wix, HTML/CSS customization, and e-commerce management.

He has also managed a women’s fashion store under the dropshipping model.

He is the author of Customer Relationship Management in Retail, written to help professionals, business owners, and top management strengthen customer relationships, loyalty, and sales.

Sumanta holds a BBA in Retailing from IGNOU and continues his business studies. With a growing interest in POS systems and cybersecurity, he blends retail expertise with digital innovation to help businesses succeed in today’s competitive market.