Howdy, I’m Surbhi. I love to make things, and then making them better.

Focus of my craft (o yes! I treat my work as craft) has been beyond designing usable products. I strive to create frictionless user experiences and implement creative collaborative processes together with designers, engineers, researchers and marketing managers.

I help companies to build exceptional products to delight their users by identifying right problems and using instincts to make the right use of data.

I am an explorer by nature. I grew up in New Delhi and then lived in Pune, Montreal, Sydney, Santo Domingo, New York, Seoul, Washington DC and now in Silicon Valley.

I've worked on diff projects and some short stints in this so called Life- a one time shot ;)