Susan Swartz

Creative professional with strong background in print & digital media and public relations with strong track record of award winning marketing, social media campaigns, collateral materials, and securing national and local media placements for health, business and non-profit organizations.

Experience:

Marketing and Communications Manager, National Association of the Remodeling Industry

Develop media, marketing & social media communication strategies to increase positive awareness of national association with 57 national chapters and 6500 members. Develop direct marketing communications plans, strategies and tactics for corporate engagement retail partnerships and support research and advocacy efforts.

Sr. Public Relations Manager,American Cancer Society

Execute public relations campaigns that support increased participation in fundraising events, build awareness of health initiative campaigns, and patient services. Efforts consistently lead to strong relationships with reporters and high profile coverage in top-tier press including ABC News, NBC News, CBS News, Chicago Tribune, Chicago Sun-Times and other Chicago and national media outlets.

Public Relations Manager, Rush North Shore Medical Center

Responsible for creating positive media promotion of the hospital; its clinical services and medical staff; executive communications; PR support of products and service lines; employee communications, crisis communication, advocacy relations and producing a variety of communication materials.

Public Relations Manager, CJE for Senior Living

Managed public relations and media efforts for non-profit organization with over 800 employees, 24 programs at 12 locations that propelled agency from grassroots organization to recognized leader in elder health care.