Susan Reale

A lot of folks are on the UX Bandwagon - and I helped build the wagon!

25+ years experience developing research programs to aid in understanding consumer experiences.

REALeResearch offers a unique skill set that combines a strong background in traditional qualitative facilitation and research practices, merged with "user experience" methodologies.

Expertise in creating successful research programs using a variety of methodologies: in-depth interviewing, focus groups, usability testing, cognitive walk-throughs, on-site/ethnographic, eye-tracking, remote/online, mystery shops, card sorts, laddering techniques.

Concept Evaluation/Developmentfor a variety of CE products (eReaders to tablets to apps for all OS), eCommerce, educational, scientific products, "green" laundry products, transplant surgery software, computer accessories: laptop wrist-rests, cases and locks…

Branding/Positioning initiatives for CE organizations, eCommerce, Financial; Marketing Communications: for multiple brands, advertising agencies.

"Out of box" experience for printers, Point of Sale (POS) devices, and eReaders...

Product development research: for iOS, Android, Software and SaaS, next generation mobile and CE devices, "natural user interfaces" that use touch interaction; eCommerce interfaces; tCommerce (interactive TV) platforms, children's toys, hands-free Bluetooth technology, financial attitudes, text-to-voice, and many other products...

Accomplished at conducting research during various stages of product development:Concept, prototype, Beta, finished product.

Skilled at working with a multitude of industriesand cross-functional teams: smaller startups to Fortune 500 companies.

Experienced interviewing a breadth of audiences from teens, to CEOs, to auto shoppers in Hong Kong, to eReaders in Italy…among many others!

International/Global Research: Qualitative and user-research worldwide.