Head of a few companies: Wetriggerpeople, strategic think tank & consultancy agency for brand positioning & development. Crackanutt, an upcoming sales & maketing agency concerned with product licensing around the globe. Fundacao Chance Real, a non-profit organisation helping favela kids in Brazil by education and on-the-job experiences. Further more as brand / marketing strategist and innovator committed to Flevonice, the largest outdoor ice rink in the world & the permanent obstacle parcours from The Netherlands. Studies: Psychology, Brand Management, Place Management.