Svetlana Kouznetsova

Driving your business success through accessibility

Hi, I’m Sveta, an independent B2B accessibility strategy consultant who happens to be deaf.

With over 25 years of professional experience in design, technology, and accessibility, I advise businesses on identifying and addressing gaps between formal accessibility compliance and the real-world experiences of disabled customers.

I’m also a published author and a international speaker, sharing insights on accessibility, customer experience, and the business value of inclusion.

Why accessibility matters to your business

Disabled customers make up the largest and one of the most overlooked minority groups worldwide. An estimated 1.85 billion people worldwide live with disabilities, representing approximately $1.9 trillion in annual disposable income.

Accessibility is more than a legal requirement or a one-time task. It is an ongoing business strategy that can improve customer experiences, expand audience reach, reduce costly reactive fixes, and support stronger business outcomes.

Accessibility is everyone’s responsibility. From leadership and marketing to technology and customer service, every team has a role in making your business accessible. Building awareness and integrating accessibility into everyday decisions helps turn that shared responsibility into meaningful action.

Accessibility starts with awareness and strategy.

My areas of expertise

• Digital Accessibility Consulting
  I advise businesses on improving accessibility across websites, apps, email, social media, and other digital experiences for customers with different disabilities.

🔗 Explore digital accessibility: svknyc.com/digital-accessibility-workshop/

• Deafness Awareness Consulting
  Deafness is a spectrum. I advise businesses on understanding different levels of hearing, communication preferences, and access needs to improve communication access and customer experiences.

🔗 Explore deafness awareness: audio-accessibility.com/deafness-awareness-workshop/

• Captioning Best Practices Consulting
  Caption accuracy (science) alone is not enough. Readability, timing, formatting, and presentation (art) are also essential to quality captioning. I provide consulting and customized training on captioning best practices for media and live events.

🔗 Explore captioning best practices: audio-accessibility.com/captioning-and-transcribing-best-practices-workshop/

• Event Accessibility Training
  I advise businesses and event organizers on accessibility throughout the event lifecycle — from planning and digital communications to in-person and virtual experiences and post-event media.

🔗 Explore event accessibility: svknyc.com/event-accessibility-consulting/

Let's work together

I offer consulting, customized training, interactive workshops, and speaking engagements tailored to your business needs.

Let's make accessibility a strategic part of your business.

Contact me. 📩

Looking forward to working with you!