About Me

I’m a marketing leader who architects global revenue engines and leads global teams. I have delivered +8% pipeline growth and record 4.5 ROAS despite flat budgets by building attribution frameworks, optimization systems, and people-first multicultural teams that translate strategy into predictable enterprise outcomes. I advise leaders on multi-million-dollar investment tradeoffs, unify cross-functional programs into cohesive demand systems, and solve complex scaling challenges, from integrating brand with demand motions to balancing ABM with net-new pipeline development. I have the proven ability to influence senior stakeholders, establish measurement infrastructure that enables executive visibility, and drive sustainable growth through disciplined resource allocation and continuous experimentation.

My core competencies include visioning, architecting growth engines, marketing strategy, data analysis, cross-functional collaboration, executive communication, storytelling, and empowering teams to thrive in fast-paced, evolving environments.

At the end of the day though, people matter the most, as each person has intrinsic value. I seek to build genuine connections and treat everyone with respect regardless of their opinions at work or more broadly.

Personally, I enjoy my wife, two daughters, bigger-than-expected dog, climbing, gardening, history, and engineering AI agents.

CONTACT

Email: [email protected]

Resume

LinkedIn: https://www.linkedin.com/in/sethwesthoff

Languages

• English - native
• French - C2

My Interests

• Climbing
• Travel
• Gardening
• Family
• Engineering AI Agents