About Me

I'm a strategic, results-driven integrated marketing leader with over a decade of experience in performance marketing. I specialize in driving global B2B product growth through full-funnel initiatives that span brand awareness to demand generation across both SMB and enterprise segments. With a deep understanding of how to balance short-term performance with long-term brand value, I bring a disciplined, data-informed approach focused on maximizing effort-to-impact ROI. I combine cross-functional leadership with sharp analytical insight, enabling teams to scale high-performing campaigns while fostering innovation.

My core competencies include marketing strategy, data analysis, cross-channel collaboration, executive communication, storytelling, and empowering teams to thrive in fast-paced, evolving environments.

At the end of the day, people matter the most, as each person has intrinsic value. I seek to build genuine connections and treat everyone with respect regardless of their opinions at work or more broadly.

Personally, I enjoy my wife and daughter, bigger-than-expected dog, climbing, gardening, history, and geopolitics.

CONTACT

Email: seth.westhoff.7@gmail.com

Resume

LinkedIn: https://www.linkedin.com/in/sethwesthoff

Languages

• English - native
• French - C2

My Interests

• Climbing
• travel
• gardening
• Family
• Geopolitics