Sarah JS Wilner

I'm a marketing professor at one of Canada's best and biggest business schools.

My research interests include:

• innovation
• the product development process
• design and design thinking
• the implications of companies' interpretations of their consumers' needs and wants.
• qualitative research methods
• consumer culture

Most of my time is spent conducting research, but I also have the honour of teaching bright, engaged and enthusiastic students at every level: undergraduate, master's and PhD. I teach courses in brand management, consumer behaviour, product development and qualitative methods.

Before entering academia, I spent almost two decades working in the public sector. I have managed marketing and communications in a number of organizations in the US, and had the pleasure of leading several as executive director.