sydney madge

I am a planner and a writer because everyone that says "you can't do both" is lying.

Advertising is no longer about here's your role now stick to it, it's about agility and iteration. As professionals we must be able to work with a problem with efficiency and intelligence. The industry will continue to leave the single-minded, single-hat-wearing individuals in the dust, because they cannot compete with those who can wear an entire hat collection simultaneously.

In an industry built on business and art, the epitome of rational and irrational, how can we thrive if we choose one or the other? I am a planner and a writer because I believe that the better you are at multi-tasking, the better you are at advertising.