Sy Kraft
Brooklyn, New York
Strategy is where consumer perception meets brand intention.
When it comes to integrated, digital, social, brand strategy and business management, Sy is always looking for that key thought or strategic gem that will be the catalyst for great ideas. He's never satisfied with the easy answer because he knows that the easy answer is never the one that will transform the client's business.
Sy studies behavioral economics, is involved in film production with friends in Williamsburg, Brooklyn and teaches at NYU's Integrated Marketing Master's Program as an adjunct professor one evening per week.