Peter Szanto is a creative individual, speaker, dreamer with proof to spot opportunity and sell it like a pro. In 2009, he founded B Creative, a digital business development firm with three-digit-growth every year, where he is the CEO. He also was the co-founder of TouchCo, a start-up that innovates great apps through customers’ pain research and distributes them via networks. At his dream come true, Peter is creating the vision and the base mission of mass personalization, what SpringTab is built upon. At this stage Product Manager means Chief Everything Officer. Maximizing efficiency by understand the first customers' needs in order to set priorities leading to product execution Peter specialized in dealing with creative tasks in both private and business life. He can be found on the streets of Budapest, Los Angeles or Italy.

In his studies, Peter was the President of Student Government at Corvinus University, where he got his Master in marketing communication cum laude. After getting dirty and failing in successfully launching B Creative, Peter took a year and participated in a one-year program at University of Southern California’s Lloyd Greif Center for Entrepreneurial Studies in Marshall School of Business. The core study was launching and managing digital projects.

Peter is a regular speaker at places like Kürt Akadémia or Internet Hungary, mentor at Mentorship, won and exhibited in several photo contest, hosted and edited an IT TV show on RTL Klub, consulted for SMM start-ups and international companies – such as Time-Warner, L’Oreal, OTP, USC. The projects he was involved in, aimed to make it rain in social media and business development. Tasks included leading different BTL advertising campaigns in order to help partners building a better brand.

Recently, Peter gave a TEDxYouth Talk – a life long bucket list dream – and won Mastercard’s Mobile Banking App of the Year Award with the OTP SmartBank, where he was responsible for Customer Development and UX. Currently, he co-serves as Head of Marketing at Fashion Street. He describes himself as “I’m a product of Budapest (Hungary), Corvinus and USC alum, a traveler, passionate about showing beauty in life, I love to explore people, culture and new places.”

Oh, and cut him and he bleed solutions!