Tabitha Sukhai
Digital media professional, Social media strategist, and Content strategist in Brooklyn, NY
TL;DR / Cliffs' Notes
I’m an award-winning digital marketing strategist (content + social media + newsletters + community)...and I’m a cool, fun lady.
FOLIO Top Women in Media Awards:
- Mentorship
- Digital Content Innovator of the Year
- DEI Champion
PLUS:Top 100 Innovators & Entrepreneurs feature and World’s Leaders cover feature.
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Hi, I’m Tabitha! My career began in 2001 at Warner Music Group and Time Inc., where I was hired as an HR intern and Editorial intern at Teen People for multiple consecutive cycles.
Fast forward to January 2015: I was at the helm of launching Time Inc.’s first-ever microsite and community. TheSnug—created for Millennial DIYers and makers—launched with sponsorship from IKEA and was recognized by the min. Editorial & Design Awards and the FOLIO Digital Awards in its first year.
The launch was widely covered in trade media for its innovative approach to delivering editorial content through niche community-building. TheSnug would ultimately help inform the content marketing protocols for The Foundry at Meredith Corporation (which later acquired Time Inc. and merged with Dotdash Meredith). This foundational work continues to shape the data- and empathy-driven methods I use for a range of brands and clients today.
As an industry thought leader, I was a panelist at the 2018 FOLIO Show for the workshop, How to Amplify Your Content: Search, Social, and Beyond, and I've consistently kept my skill set updated with effective AIO, AEO, and LLMO strategies. I was also honored for my work at the FOLIO Top Women in Media Awards in 2015 and 2023, and named Digital Content Innovator of the Year in 2016 for my work on TheSnug for Time Inc.
Additionally, I was featured by Top 100 Magazine as a Top 100 Innovator & Entrepreneur, featured by World’s Leaders magazine, and served as a GeekGirl Tech Con Super Hero.
I’m also proud to mentor talented rising media and marketing professionals who now work at companies like BuzzFeed, Netflix, and Dotdash Meredith.
I’ve worked as a social amplifier and advocate for Girl Up and the United Nations Foundation, focusing on encouraging girls to pursue STEM education and supporting advocacy efforts like the Girls Count Act, which passed in 2015.
After leaving corporate life to take my skills into private practice, I accepted inquiries from BIPOC- and women-owned businesses and offered pro bono marketing consulting to help amplify voices that needed to be heard.
Today, I split my time between consulting and caring for my father, who lives with Parkinson's-Dementia.
You can connect with me on social media using the buttons below.