Digital media professional, Social media strategist, and Content strategist in Brooklyn, NY
TL;DR / Cliffs' Notes
I'm an award-winning digital media strategist (content + social media + newsletters + community)…and I'm a cool, fun lady.
FOLIO Top Women in Media Awards:
- DEI Champion
- Digital Content Innovator of the Year Award
PLUS, Top 100 Innovators & Entrepreneurs feature in 2023.
Hi, I'm Tabitha!
My career started back in 2001, at Warner Music Group and Time Inc. when I was hired as HR intern and Editorial intern at Teen People Magazine for many consecutive cycles. Fast forward to January 2015 and I was at the helm of launching Time Inc.’s first-ever microsite and community; TheSnug (for Millennial makers) was sponsored by IKEA at launch and recognized by the min. Editorial & Design Awards and FOLIO Digital Awards in its first year. The launch was widely covered in trade news for it's innovative approach to delivering editorial content through niche-community building. TheSnug would ultimately inform the content marketing protocol for The Foundry at Meredith Corporation (which acquired Time Inc., then merged with dot dash in the years to follow).
As an industry thought leader with a focus on data-driven content and social media methods, I was an expert panelist for a popular workshop at the FOLIO Show 2018 called HOW TO AMPLIFY YOUR CONTENT: SEARCH, SOCIAL, AND BEYOND. I was also honored for my work at the FOLIO Top Women in Media Awards 2023 and 2015, and named Digital Content Innovator of the Year in 2016 for my work on TheSnug for Time Inc. Additionally, I was featured by Top 100 Magazine as a Top 100 Innovator & Entrepreneur, named a Mashable REAL Miss America and served as a GeekGirl Tech Con Super Hero.
I am a mentor to some impressive young media and marketing pros who now work at BuzzFeed, Netflix, Dotdash Meredith, and more. I work as a social amplifier and advocate for the Mashable/ Social Good Summit #2030Now global goals, and have done extensive work with Girl Up and the UN Foundation (focusing on encouraging girls to pursue interests in STEM fields of study, as well as lobbying for the Girls Count Act). I am concerned particularly with issues related to diversity, inclusion and cultural competency, along with women’s and girl’s equality.
After leaving Corporate America to take my skills into private practice, I accepted queries from BIPOC- and woman-owned businesses and offered pro bono marketing consulting to help amplify voices who needed it.
Connect with me on social media using the buttons below!