Taher Ali

E-Commerce Specialist, Data Analyst, and Digital Marketing

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Taher Ali
eCommerce & Business Operations Leader | 12+ Years of Experience

I am a results-driven eCommerce specialist with over 12 years of experience building and scaling online retail operations across Pakistan's leading brands. My career reflects a consistent track record of translating operational challenges into measurable business growth.

I began my career at Chase Value, starting in photo editing before progressing to product photography and eventually to eCommerce Website Catalog Manager — a role in which I led the full migration of the company's website from PrestaShop to Shopify.

At Edenrobe, a leading fashion retailer, I served as Catalog Manager, overseeing digital operations for both the Furror and Edenrobe platforms. My scope included discount and promotions management, homepage merchandising, SKU and inventory control, warehouse order-flow optimization, and SEO enhancement.

I subsequently joined Bachaaparty as Head of eCommerce Operations, where I built the entire order management system from the ground up — scaling daily dispatch capacity from 100 to 600 orders. I also implemented a structured warehouse bin-and-barcode system, strengthened customer service operations, and launched a 1-day delivery service, driving significant gains in efficiency and customer satisfaction.

At Ideas by Gul Ahmed, I led data-driven customer retention initiatives, re-engaging lapsed customers through targeted SMS, WhatsApp, and email campaigns that achieved an 8% conversion rate. I also conducted regular inventory and sales analysis to identify slow-moving stock, align inventory with sales targets, and inform data-backed marketing decisions. In parallel, I integrated Looker Studio for performance reporting — tracking customer acquisition channels, audience insights, and campaign-level ROAS — and led the company's transition to an omni-channel sales model.

I currently serve as Senior Manager – Data & Business at Sveston International, working across both eCommerce and Retail operations. In this role, I am responsible for generating and sharing actionable data insights that support strategic decision-making across teams, while also leading the automation of reporting workflows to improve accuracy, reduce manual effort, and enable faster, more reliable business reporting.