A dynamic and experienced marketing professional with extensive experience in Integrated Marketing and Communication Strategies, business analysis, and consumer behavior modeling. Comes with a diverse industry experience of retailing, customer experience design, research and human-computer interactions. Skills to design and manage customer models for attracting and retaining customers using dynamic contextualization and augmented reality. An extensive knowledge on the use of business and marketing intelligence (SaaS, software as a service) models for sales management and automation, and effective use of Big Data with integrated marketing management strategy for enhancing customer engagement. Among the pioneers to have worked on the iBeacon Technology using it for the online retail as an effective replacement for the geo-location services.

Having a diverse experience of working for the world renowned brands including some of the Fortune 500 companies like eBay, Amazon, BMW, Virgin Group, Adobe, The Saville Row Company, Paypal, Superdry Stores, Trends and Brands Germany, Bench Clothing, Office Shoes UK etc.