A highly accomplished, financially astute and MBA-qualified Business Leader with a wealth of transferable skills honed from a progressive and internationally focused career spearheading business strategies to drive sales, margin and market share growth objectives within the Technology and Consumer Goods Sectors.

Equipped with extensive experience across the Middle East and Africa region and a proven track record of success operating with trade horizons, P/L, sales strategy, business development, channel/partner development, category management, visibility & merchandising and market segmentation responsibilities. Well versed in formulating and executing commercial marketing strategy, channel sales development, brand communications (ATL, BTL, and Digital) and market intelligence.