Founder of FYI is a boutique lifestyle Brand Communications firm, specializing in bringing pop culture brands to life via strategic media, marketing and celebrity affiliations in the talent, entertainment, consumer brands, sports, beauty and nonprofit organization categories.

FYI operates as a full service agency, offering unparalleled lifestyle public relations, marketing, holistic brand development campaigns that position our talent and brand clients to be iconic in pop culture. We focus on serving premier talent, consumer brands, fashion, beauty, entertainment and lifestyle accounts; along with new emerging clients in entertainment and innovative brands. For the past 12 years, we have taken pride in building brands including Flips Audio, Swatch (AOR since 2009), Lacoste, Kenneth Cole Watches, Ted Baker, Bang & Olufsen, Longines, Nickelodeon, David & Goliath, Levis, NBA, MLB &NFL G-III Sports Apparel and have worked with a roster of pop stars, athletes, & actors including NBA Stars Russell Westbrook, Scottie Pippen, Amar'e Stoudemire, Chris Bosh, NFL Star Odell Beckham Jr., Jason Derulo, ,Jesse McCartney, Sean Kingston, MTV Networks, Danity Kane, Jhene Aiko, Kelly Osbourne, Chris Brown, Mike Tyson, and non profit organizations ranging from Declare Yourself, Jumpstart & Pearson Foundation , After School All Stars and Mentor Foundation. With a strong foundation and offices in key markets, Los Angeles and New York and ground teams in Miami, we offer the same expert approach as large firms and provide attention to brands as expected from an in house publicist and brand strategist.