Tania Gregory

Tania has spent 10 years as a strategic planner scrutinizing various client business issues, conducting or managing research, talking to experts and consumers, looking under rocks (big and small)…in an effort to guide the strategic and creative development of brands such as: Dove, American Express, Motorola, Kraft, Vaseline, Vim, Hellmann’s, VIa Rail and Kodak. From packaged goods, to the service industry to B2B, she has conducted deep dive brand research in order to capture fresh insights, creative thought starters, new product ideas, brand positionings and repositionings and new target markets. She has worked closely with creative teams at Ogilvy (5 years) and Zig/Crispin Porter Bogusky (4 years) to develop smart campaigns both online and offline.