Tapos Rahman

This is Tawhidur Rahman Tapos, worked around 10 years in communication planning & Management field both in agency and client end. I am keen to learn media planning, media management, media research, Digital & mobile marketing and anything related to media marketing & communication.

I believe, everything has the potential to be medium to convey brand message until it allow to place communication. Hence, the area of brand communication is unlimited. But it is the communication or marketing managers role to identify the right media or communication channel to obtain certain ROI.

Media can be prioritized based on ROI but managing efficiency along with effectiveness in highly important in this competitive market scenario. Hence, understanding media effectiveness and efficiency to maximize ROI is quite important in media and market selection.