Tarah Feinberg

In short, I develop strategies and ideas with which to create and produce real-time content for brands: original programming, interactive entertainment, multi-platform experiences & other marketing and entertainment products for TV, film, digital, social media, branded entertainment or any relevant platform.

For as long as I can remember, I've aspired to create meaningful, unique stories. I quickly embraced digital platforms as the evolution of passive entertainment; a powerful tool with which to facilitate interactive conversations. I have worked throughout my career to merge my entertainment sensibilities with the combined needs of advertisers and audiences to create inspiring content experiences.

Currently, I spend my days learning as much as I can about the ever-changing way people communicate, the emerging platforms that are supporting that evolution, and the brilliant ways that my peers are tapping into the zeitgeist of the day. Formally, this has led me to head iCrossing's Live Media Studio, the industry's first resource dedicated to real-time marketing. where I drive this exploration and help to define our company and client strategies, working directly with partners to develop engaging consumer experiences across the entertainment, advertising and digital media industries. Informally, this means that I am an eternal student with an insatiable appetite for stories with many storytellers and technologies that make life better.

Find out more about my roles at Anthem/Real Branding, Big Fuel, NBC and HBO at http://tarah.info

I grew up in the green mountains of Vermont and graduated from Brandeis University, while pursuing a Bachelor of Arts degree in Philosophy and Film Studies. When I'm not working, I'm sharing my life with my wife Anjali, a brilliant foodie, and our dog, Taj, in Brooklyn.