Tarana Gupta

Researcher and Strategic Experience Designer in New York

Tarana Gupta

Researcher and Strategic Experience Designer in New York

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Founder at Connectedreams.com, an online data driven cultural context aware networking platform to bridge the role model gap for young Indian women.

Before starting Connectedreams I was a field researcher and strategic experience designer with Laboratory for Social Machines at MIT focusing on developing innovative technological solutions for social engagement and change. Prior to arriving at MIT, I obtained a masters in design and technology from New York University.

I am passionate about exploring the ways in which design, semiotics, ethnography and technology can be fused to change environments and impact life for good. I believe that technology and design can be effective tools in fighting social and political issues, both within local communities and globally. I am a strong proponent of human rights and universal health reforms. Eventually, I hope my work will inspire members of society to make educated, conscious and compassionate decisions about their actions.

In past, I have explored role played by mythological references and imagery as the visual communication vehicle of Indian culture. My work was focused on exploring metaphysical concepts embedded in these visual forms and their impact on the modern society.

Travel has played a large role in shaping my view of people, cultures, diversity, colors, mythological forms, embroideries, dances and drama. I learnt that for any design problem, one should hope to find not one but many solutions.

  • Work
    • taranagupta.com