Tara-paige Gelman

From growing up in the social revolution I have been fortunate enough to have developed with the technological evolution that leads our lives today. I was born as a digital experimenter, have moved to a digital inquirer and I aim to be a digital expert. After graduating at The University of Cape Town I furthered my interest in marketing at The Red and Yellow school of Magic and Logic. This crafted me into an absorbent sponge and transformed me into a critical analyst of the marketing world we live in today. Moving forward I took the role of an Account Director at The Expresso Breakfast Show on SABC 3. I managed and created branded entertainment for brands such as Parmalat, Pick n Pay, Loreal, Maybelline, Serta and Frisco for a 2 hour daily show. I decided to broaden my horizons by moving to Dubai to pursue a career in digital marketing and customer relationship management at the notorious OgilvyOne. I was fortunate enough to manage a number of campaigns for brands such as Coca-Cola, Sprite, Fanta, Volkswagen, Lactalis, Duvent and Cirque du Soleil. In my spare time, I love envisioning the future of advertising in a new and exciting social and experiential environment. I keep an active sports focused lifestyle, staying healthy, family driven and up to date on all the latest happenings.