Tariq Ahmad

Social Media Manager in Austin, TX

Social Media Business Manager, IBM. Social Media Adjunct Professor. Founder #smsports. Host #smsportschat Thursdays 9p ET. Likes cool socks and good steaks.

Work on the IBM Social Business WorldWide Category team, which is responsible for creating and fostering the growth of the social media space internally and externally.

Assist with the overarching social media strategy, and handle day-to-day operations of social media channels. Grown social media presence across all channels by 150%. Also work with IBM Subject Matter Experts to improve their social media presence via coaching and training. Orchestrated the development of Digital IBMer Hub, a portal that enables IBMers to build and maintain their digital reputation by being smart, social and secure.

Created #smsports in March 2011, the premier destination for sports & social media news on Twitter. Has generated over 70K tweets and nearly 1 Billion impressions to date. Co-created and host #smsportschat Thursdays at 9p ET, a weekly chat focusing on sports & social media topics and issues.

Created and taught first-ever social media course at University of Northern Colorado. Previously taught social media & learning course at Columbia University.

Created and run #SocialIn6 & #SportsSocialIn6, daily Vine Series highlighting top three trending topics in news and sports, respectively: https://vine.co/u/1298424519798718464

Completed PhD with research focused on Social Media & the NBA (http://gradworks.umi.com/35/23/3523412.html)

Forbes 2015 top 50 must-follow sports business Twitter accounts: http://www.forbes.com/sites/maurybrown/2015/12/21/the-forbes-top-50-must-follow-sports-business-twitter-accounts/

Creator of SportShadow, a site that tracks Foursquare and Facebook Places at sports venues (sportshadow.com). Over 24M check-ins tracked in four years.

Podcast from SXSW on my presentation (social media and the NBA): http://sxsw.com/node/7397

Whitepaper on Sports and Location-Based Services (LBS): http://www.scribd.com/doc/61725619/Sports-LBS-Whitepaper

Please feel free to reach out! (tariqahmad01@gmail.com)

  • Work
    • IBM
  • Education
    • PhD, Sport Management (Dissertation: Social Media & NBA)