Kent Muir
Business Founder and Consultant in Australia
I’m Kent — founder, health nerd, and big believer that your best years can still be ahead of you. I build wellness brands to help people not just feel better and empower their wellness journey, but to truly thrive.
With a Master of Commerce and a background in business strategy, I’ve been fortunate to turn my personal passion into purpose. In 2019, I founded JK Labs to support people dealing with digestive issues such as fructose malabsorption. A few years later in 2023, I launched Taroeva Bio Wellness, a brand focused on helping people slow biological ageing, boost energy, and take control of their long-term health and wellness.
Everything I create is designed to be practical, powerful, and rooted in real science — because I believe wellness should feel like it fits you.