Leading the global digital strategy for GUESS Watches, I am responsible for delivering the brand message in a curated, market-specific manner to over 75 countries worldwide. Since joining the team in 2010, I have developed the content, social, and media strategies for the brand that have helped GUESS Watches become the largest and most engaged watch brand on Facebook. In my role, I have collaborated to unify a global group of distributors to extend brand reach in international markets, and create a network of trendsetting content creators that contribute to the GUESS Access lifestyle blog. Prior to joining GUESS Watches, I worked at Response Marketing, a boutique firm, where I led integrated concept design and implementation for global brands including Logitech, McAfee, and Stanley Black & Decker.