Tarun Palthi

Hi, I’m Tarun Palthi.

I help organizations turn complex data into business growth.

I’m an Analytics enthusiast and Digital Analytics Leader with 7+ years of experience partnering with product, marketing, and customer experience teams to drive measurable impact through experimentation, digital optimization, measurement strategy, and data-driven decision making.

Currently, I work at Verizon as an Analytics Lead / Consultant, where I lead analytics for digital optimization and MarTech initiatives. My work focuses on building experimentation frameworks, translating behavioral data into insights, and enabling leaders to make confident product and marketing decisions.

My role involves:

• Leading A/B testing, multivariate testing, and personalization analytics across digital platforms

• Designing executive-ready dashboards and measurement frameworks

• Analyzing customer journeys using digital analytics and behavioral tools

• Delivering insights that improve conversion, engagement, and customer experience

Before joining Verizon full-time, I worked as a Data Analytics Consultant supporting Verizon’s Self-Service Analytics, where I delivered actionable insights, built scalable reporting solutions for all the self-serve and site search initiatives, and helped stakeholders make faster data-driven decisions.

Earlier in my career, I worked with PwC on financial analytics initiatives where I automated data workflows using Alteryx, developed BI dashboards using Tableau and Power BI, and implemented automation solutions to streamline reporting and operational processes.

My analytics journey started at ADP, where I worked as a Mainframe DB2 DBA Intern and later as a Business Data Analyst, developing SQL datasets and analytics reports in Agile environments. I also gained early experience as a Healthcare Data Analyst, supporting pharmacy operations through healthcare and inventory data analysis.

🔎 Core Expertise

• Digital Analytics & Experimentation (A/B Testing, MVT)

• Analytics Strategy & Measurement Frameworks

• SQL, Data Warehousing & Cloud Analytics

• Business Intelligence & Dashboard Development

• Data Storytelling & Executive Insights

• Stakeholder Consulting & Cross-Functional Leadership

I enjoy working at the intersection of data, product, and strategy, where analytics directly influences how organizations improve customer experiences and grow their business.

🎓 Education

• MBA – New England College, Henniker, NH

• MS – Computer & Information Science – New Jersey Institute of Technology, Newark, NJ

• B.Tech – Computer Science Engineering - VNR VJIET, Hyderabad, India

🚀 Currently open to:

Analytics Manager | Senior Analytics Manager | Digital Analytics Leadership roles where I can lead experimentation strategy, build analytics capabilities, and drive data-informed product and marketing decisions.

Outside of work, I enjoy cooking (especially Indian, Japanese, and Italian dishes), music, photography, hiking, sports, and exploring new adventures.

Let’s connect if you’re interested in analytics leadership, experimentation strategy, or data-driven digital transformation.

📞 201-744-4259

📧 [email protected]